Landing page
A landing page is a single web page built around one goal, such as capturing leads or selling a product.
Landing page at a glance
A landing page is a single web page focused on one goal, such as capturing leads, booking calls, or selling a product. Unlike a full website with a menu and many pages, a landing page removes distractions and guides every visitor toward one call to action.
Why landing pages convert so well
Because a landing page has one job, it converts far better than a general homepage for ads and campaigns. Every element, from the headline to the proof to the button, supports a single decision. This focus is why marketers send paid traffic to dedicated landing pages rather than to a busy homepage.
FAQ
What is the difference between a landing page and a website?
A website has many pages and a navigation menu. A landing page is one focused page with one goal and usually no menu, so nothing distracts the visitor from the call to action.
Do I need a landing page or a full website?
Use a landing page for a specific campaign, offer, or product launch. Use a full website when you need to present your whole business, services, and content.