Call to action (CTA)
A call to action is a button or link that tells visitors what to do next, such as Book a call or Get a quote.
Call to action at a glance
A call to action, or CTA, is the button or link that tells a visitor exactly what to do next: Book a call, Get a quote, Buy now, or Subscribe. It is the bridge between reading your page and taking action, and it is one of the biggest levers on any website that needs to convert.
What makes a CTA effective
The best CTAs are clear, visible, and specific. A button that says Get my free quote outperforms a vague See more. Good pages repeat the main CTA at natural decision points, use a contrasting color so it stands out, and remove competing choices so the visitor is not distracted from the one action that matters.
FAQ
Where should a call to action go on a page?
Place your main CTA near the top so it is visible without scrolling, then repeat it after each section that builds interest, and again at the end of the page.
How many CTAs should a page have?
Focus each page on one primary action and repeat that same CTA several times. Too many different calls to action split attention and lower conversions.