Glossary

Open Graph

Open Graph is a set of meta tags that control how your page looks when shared on social media and messaging apps.

3 min read · Published August 8, 2026

Open Graph at a glance

Open Graph (OG) tags are snippets of code in a page head that tell platforms like LinkedIn, Facebook, and messaging apps what title, description, and image to show when the link is shared. Without them, a shared link can look broken or bland; with them, it shows a clean preview card that earns more clicks.

Why Open Graph matters for your website

Every share is free promotion, and a strong preview decides whether people click. Setting a clear OG title, a compelling description, and a 1200x630 image makes your content look professional wherever it travels. It is a small technical detail with an outsized effect on social traffic.

FAQ

What image size should Open Graph use?

A 1200 by 630 pixel image is the safe standard that displays well across most social and messaging platforms.

Is Open Graph the same as a meta description?

No. A meta description is mainly for search results, while Open Graph controls the preview shown when a link is shared on social media.

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