Bounce rate
Bounce rate is the percentage of visitors who leave your site after viewing only one page, without any further interaction.
Bounce rate at a glance
Bounce rate measures how many visitors land on a page and leave without clicking anything else. A high bounce rate can signal that the page is slow, the content does not match what the visitor expected, or there is no clear next step. It is a useful health check, though the right target varies a lot by page type.
Why bounce rate matters for your website
A high bounce rate on a landing page or product page usually means lost customers. Improving page speed, matching the headline to the visitor’s intent, and adding a clear call to action all reduce bounces. On a blog post, however, a "bounce" can be fine if the reader got their answer, so always read the metric in context.
FAQ
What is a good bounce rate?
It depends on the page. Landing pages often aim below 40%, while blog posts and contact pages naturally run higher. Compare against your own pages over time rather than a universal number.
How do you lower bounce rate?
Speed up the page, make the content match the search intent, improve readability, and give a clear, single next action.
Want a website that does all this?
- ✓Custom design, never a template
- ✓Live in about 10 days
- ✓Hosting and support included