Meta description
A meta description is the short summary of a page shown under its title in search results.
Meta description at a glance
A meta description is the short text, around 150 to 160 characters, that appears under a page title in search results. It does not directly change your ranking, but it strongly affects how many people click your result. A clear, benefit-driven description acts like a free ad for your page.
How to write a good meta description
Write a unique description for each page, include the main keyword naturally, and focus on the benefit and a reason to click. Add a light call to action such as Learn how or Get a quote. If you leave it empty, Google will pull a random snippet from the page, which rarely reads as well.
FAQ
Does a meta description affect SEO?
Not directly. It is not a ranking factor, but a compelling description raises your click-through rate, and higher clicks can indirectly support your position over time.
How long should a meta description be?
Aim for about 150 to 160 characters. Longer descriptions get cut off in search results, so put the most important words first.