Keyword
A keyword is a word or phrase people type into a search engine, which pages target to get found.
Keyword at a glance
A keyword is the word or phrase people type into a search engine, such as web agency in Paris or how much does a website cost. In SEO, each page targets one main keyword so it can be found by people searching that exact need. Choosing the right keywords is the foundation of getting traffic that converts.
Short-tail vs long-tail keywords
Short-tail keywords like website are broad and very competitive. Long-tail keywords like website for a restaurant in Paris are longer, less competitive, and closer to a buying decision. Small businesses usually win faster by targeting specific long-tail keywords that match exactly what their ideal customer searches.
FAQ
How do you find the right keywords?
Start from the questions and phrases your customers actually use, then check search demand and competition with a keyword tool, and prioritize specific terms with clear buying intent.
How many keywords should a page target?
Focus each page on one primary keyword and a few closely related variations. Trying to rank one page for many unrelated keywords usually weakens all of them.