Conversion rate
Conversion rate is the percentage of visitors who complete a desired action, such as booking a call or buying.
Conversion rate at a glance
Conversion rate is the percentage of website visitors who complete a desired action, such as filling a form, booking a call, or making a purchase. If 100 visitors arrive and 3 book a call, your conversion rate is 3%. It is the clearest measure of how well your website turns traffic into results.
Why conversion rate beats traffic
Doubling your conversion rate is often cheaper and faster than doubling your traffic. A site that converts 4% of visitors gets twice the leads of one that converts 2%, from the exact same audience. Clear messaging, a strong call to action, fast loading, and trust signals like reviews are the main levers that lift conversion rate.
FAQ
What is a good conversion rate for a website?
It varies by industry, but many service and lead-generation websites see conversion rates between 2% and 5%. The right benchmark is your own past performance, improved over time.
How do you improve conversion rate?
Clarify your message, add a single strong call to action, speed up loading, show proof such as testimonials, and remove distractions and unnecessary form fields.